Founder Notes

The Maison Mirwad Signature Collection
Introducing the Signature Collection
Five fragrances, one dialogue: the new chapter I created with master perfumer Philippe Paparella-Paris. Read more...
Mashael Alkuwari, founder of Maison Mirwad
What Grasse taught me
A promotion in a Paris window in 2010 led me to the home of perfumery, and to the training that shaped Maison Mirwad. Read more...
Texture Veloutée Eau de Parfum by Maison Mirwad
Texture Veloutée: a tribute to my father
Saffron and jasmine take me straight back to my grandmother's house. In Texture Veloutée, they became a portrait of my father. Read more...
Beach Rose Eau de Parfum by Maison Mirwad
Beach Rose: the scent of my wedding night
Our founding fragrance was born in a bridal room, from the perfumes my mother and grandmother prepared for me. Read more...
The Maison Mirwad stand at Beautyworld Middle East 2026, Dubai
Diary from Dubai: three days at Beautyworld Middle East
Three days in Dubai, a stand in Hall 6 and hundreds of conversations about scent. A few notes from Beautyworld Middle East 2026. Read more...