From 6 to 8 October, Maison Mirwad was at Beautyworld Middle East at the Dubai World Trade Centre, stand Z6-E45 in Hall 6. It was our first time showing the house at a fair of this size, and it was a joy to watch people discover our fragrances for the first time.
Day one: setting the stage
We built the stand to feel like the house itself: calm, warm, unhurried. The bottles sat in their arches, and we invited every visitor to slow down, smell, and tell us what they felt.
Day two: the conversations
Fragrance is personal, so the best moments were the conversations: buyers from across the region, perfume lovers who came back to try a second scent, and many questions about the Signature Collection we created with master perfumer Philippe Paparella-Paris.
Day three: what I take home
I came home with a notebook full of names and ideas, and a simple reminder: people do not choose a perfume, they choose how it makes them feel.
Thank you to everyone who visited us, and to our team for three wonderful days.
Mashael