Mashael Mohd. Al-Kuwari — Executive CV
Mashael Mohd.
Al-Kuwari
Executive Profile
Qatari executive, entrepreneur and luxury brand founder with a strong record across Qatar Foundation protocol and events, luxury brand development, stakeholder management, strategic communications and international representation. Founder and CEO of Maison Mirwad — combining commercial leadership, creative direction and premium client experience. Experienced in hosting and coordinating high-profile gatherings involving heads of state, global CEOs, senior stakeholders and VIP guests.
Executive Value
Qatar Foundation experience with direct exposure to protocol, events, logistics and senior stakeholder coordination.
Luxury brand leadership aligned with premium positioning, heritage, hospitality standards and international reputation.
Proven ability to build partnerships, represent Qatar internationally and manage high-profile experiences with cultural sensitivity.
Leadership across strategy, team development, commercial growth, customer experience and brand storytelling.
Core Competencies
Professional Experience
Founder & Chief Executive Officer
- Founded and lead Maison Mirwad, a Qatari luxury fragrance house positioned at the intersection of Gulf heritage and international haute parfumerie.
- Set the strategic direction across brand vision, product development, retail experience, marketing, partnerships, team leadership and commercial growth.
- Built a premium client experience model serving discerning local, regional and international customers.
- Led international expansion initiatives, including UK market positioning, luxury retailer engagement and brand representation in London.
- Oversee cross-functional teams and external partners across operations, design, production, communications, retail, events and client relations.
Freelance Marketing Advisor
- Provide independent marketing advisory to businesses and premium projects, spanning brand strategy, campaign planning, communications and go-to-market execution.
Protocol & Events
- Managed protocol and events for high-profile Qatar Foundation gatherings involving senior institutional stakeholders, heads of state, global CEOs and VIP guests.
- Coordinated event logistics, guest experience, protocol flow and stakeholder requirements to ensure seamless delivery at a high institutional standard.
- Supported cross-functional coordination between internal teams, external partners and senior guests, maintaining discretion, precision and professionalism.
- Developed strong understanding of Qatar Foundation culture, institutional expectations and the standards required for nationally significant events.
Film Marketing Associate
- Supported marketing, communications and promotional initiatives for cultural and film-related projects.
- Contributed to audience engagement, stakeholder coordination and campaign support within a leading cultural institution.
Founder
- Established and managed an events, marketing and public relations platform supporting exhibitions, corporate events and brand activations.
- Developed experience in event planning, media coordination, public relations, vendor management and client servicing.
Executive Assistant to Head of Media Relations / PR & Protocol Lead
- Supported the official launch of the Qatar Marine Festival through media relations, protocol coordination and event delivery.
Corporate Planning Trainee
- Gained early corporate experience within a major national energy organization, supporting exposure to planning, administration and professional business environments.
Public Relations Officer / Head of Student Council
- Led student engagement and supported public relations initiatives, building early leadership, communication and organizational experience.
Executive Consulting & Strategic Projects
Marketing & Production Manager (Freelance)
Lead the strategic planning, marketing and production management of a premium destination project, overseeing brand positioning, visitor experience, commercial activation and marketing campaigns. Coordinate multidisciplinary teams, external suppliers and creative partners to ensure seamless project delivery while supporting business growth and enhancing the project’s market presence.
- Develop and execute integrated marketing and brand strategies.
- Manage production planning and operational coordination for events and activations.
- Lead creative direction across campaigns, content and customer experience.
- Coordinate agencies, contractors and cross-functional teams.
- Support commercial partnerships and sponsorship opportunities.
- Oversee project timelines, budgets and quality assurance.
- Engage with senior stakeholders and government entities where required.
Selected Executive Consulting Projects
Provided executive consulting services to government entities and diplomatic missions, leading the concept development, creative direction, design, production and execution of bespoke diplomatic gifts and protocol collections representing the State of Qatar — from initial concept through final delivery, to the highest standards of quality, cultural authenticity and luxury craftsmanship.
Prime Minister’s Office
- Led the design, creative direction, production and execution of bespoke protocol gifts presented to Heads of State and official international delegations visiting the State of Qatar.
- Developed exclusive luxury gift concepts reflecting Qatar’s cultural heritage while meeting diplomatic protocol standards.
- Managed supplier selection, production quality, packaging and final delivery.
United Kingdom
Marketing strategy · Creative direction · Gift concept development · Design and production of diplomatic gifts · End-to-end project execution
Islamabad
Marketing and communications consultancy · Creative direction · Design, production and execution of official gift collections
Spain
Creative strategy · Marketing consultancy · Luxury gift development and production
France
Design and creative direction · Production management · Development of diplomatic and protocol gifts
Erbil
Marketing consultancy · Creative direction · Design and execution of official gifts
Cyprus
Marketing strategy · Creative direction · Production and execution of bespoke diplomatic gift collections
Selected Leadership Highlights
Built a Qatari luxury house from concept to recognized market presence, balancing heritage, innovation and commercial discipline.
Represented Qatari creativity and entrepreneurship in international luxury contexts, including the UK market.
Developed extensive relationships across media, luxury, cultural, public-sector and private-sector stakeholders.
Handled high-pressure, high-visibility environments requiring discretion, judgment, refined communication and operational control.
Education, Development & Languages
Chartered Institute of Marketing (CIM)
Professional Perfumery Training
Programmer Analyst (Business) Certificate
Pinnacle Public Relations Training
PR Foundations · Writing for PR · Internal Communications · Advanced Media Relations
References
Available upon request.