Images Retail ME, October 2026
In an interview with Images Retail ME, Mashael Alkuwari, founder of Maison Mirwad, talks about why fragrance is as much about emotion and individuality as it is about ingredients.
She looks back on the journey that began in childhood, continued with her training in Grasse and led to the launch of Maison Mirwad in 2017, and shares why she chooses originality over trends. She also speaks about the next chapter for the house: growing beyond its own boutiques through selected international partners.
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